We take immense pleasure to introduce ourselves as one of the leading manufacturers and suppliers of
Our company name has been synonymous to the term QUALITY, right from its Mother concern's inception (Sabu Traders) in the year 1984 for all its products. In fact we are the trend setters and pioneers of consumer packs for our products. Ours is a consumer centric company striving hard always to improvise & invent its products for more and utmost satisfaction to its consumers, even though we are the market leaders of our product range in terms of quality.
Our company follows very strict principles in its production and packing methodology. We are a mix of both traditional and modern. We believe in not tampering with the taste of the product just to be modern, but on the other hand we imply modern technology only to facilitate the traditional system of manufacturing and packing our product. We are one modern by outlook and traditional by Heart Company. Our products go under many strenuous testing regime before it is packed, this is the reason why we enjoy zero percent complain rate till date.
Since our company has a long history we are in a very good position to judge the market fluctuations, which is ultimately passed on to our dealers / distributors so that they get the maximum for the investment in our stocks. The dealers / distributors are given forehand information about our products and their areas of operations are fixed according to their suitability & ability by which they are insulated from unfair brand competition. To cater and evade logistic troubles faced by our dealers / distributors we have also set two selling Depots in the center of India at Indore & Nagpur. We have been able to weave a clean, honest and hardworking dealer / distributor network all through India who believe in serving their customers with the best.
The company under the able leadership of Shri Gopal Ji Sabu Managing Director has so many feathers in its wings, a few amongst them are:
In 1984, SABU TRADERS (a proprietorship firm, owned by Mrs. Kaushalya Devi Sabu and managed by Mr. Gopal Sabu) has been established with very small capital, doing wholesale business of Sago and Starch in Salem. Since than, company growing regularly with a good reputation of Quality of goods as well services towards its customers. Company introduced, first in India, Superiormost Quality Sago in small Consumer Pack of 1 Kg and 500g directly from the manufacturing center Salem.
To explore potential of Export of Sago, Starch and other Tapioca Products from India, in 1993, the Company Was started with very meager sources under the name and style of SABU EXPORT SALEM PRIVATE LIMITED. The company's first achievement was to Export sago and sago appalam directly from producing center i.e.,Salem to foreign countries in 1993. In 2006, the company renamed as SABU TRADE PRIVATE LIMITED. Two New Directors Mr. Vikash Sabu and Mr. Vishal Sabu inducted and Mr. Shivnarayan Sabu released in 2006. The company took the step of processing Tapioca and manufacturing Sago, sabu papad and other allied products in the year 2007 by acquiring a plant at panamarathupatty. Company improves its Dealers distributors network spread all over India. In the year 2010 the company also introduced Desiccated coconut powder under its SACHAMOTI brand which has been received very well by the consumers (now available in ALPAHAR brand also). In the year 2011 company has forayed in to Turmeric trading directly from farmers and launched Pure Salem Turmeric Powder in Consumer Packs under SACHAMOTI brand (currently available in ALPAHAR brand under AGMARK. In the year 2013 setup an ultramodern plant at panamaruthupattu (Salem) to dehusk, clean and pack Millets . Launched Little Millet in consumer pack in 2015 under SACHAMOTI brand (Currently available in ALPAHAR Sortex clean Little Millet packs). After having success with millets the company was the first to introduce the healthy readymix of Idli and Khamman Dhokla with the best unmatched nutritional results by including whole millets in the brand Cookery Jockey in the year 2021, which is becoming the first choice for consumers with an eye on health along with taste. The company has established good faith of consumers all over India for its purest quality in its products, very soon are on the verge of introducing innovative novel products of Quality with Purity.